| Title | Misdiagnosis |
| Agency | MullenLowe U.S. |
| Campaign | Healthy Lawns |
| Advertiser | Scotts |
| Brand | Scotts |
| Posted | April 2024 |
| Business Sector | Home Appliances, Furniture & Gardening |
| Story | The “Healthy Lawns” campaign launched today and is a continuation of the Scott for Scotts platform with fiery hypeman Kristofer Hivju whose passion for grass is unmatched. In this latest iteration, Scott has expanded his role as the preeminent specialist in lawn care to assume the title of Dr. Scott. With the same nuanced humor and infectious enthusiasm, he educates homeowners on lawn disease prevention and prescribes the brand's latest innovation, Scotts Turf Builder® Healthy Plus Lawn Food. Whatever the ailment, people with lawns are in good hands with Dr. Scott as he destigmatizes lawn disease in pursuit of healthier lawns everywhere. |
| Media Type | Television |
| Length | |
| Executive Creative Director | Tim Vaccarino |
| Group Creative Director | Rich Singer |
| Group Creative Director | Zack Menna |
| Art Director | Annie Turner |
| Copywriter | Annie Turner |
| Art Director | Maria Ossa |
| Group Strategy Director | Mike Cassell |
| Head of Integrated Production | Brian Smith |
| Account Director | Meredith Kelly |
| ACD | Ian Todd |
| Art Producer | Michelle Piazza |
| Executive Director | Gillian Casey |
| Account Executive | Piper Baine |
| VP/Director of Business Affairs | Kim Burns |
| Copywriter | Maria Ossa |
| Actor \ Celebrity | Kristofer Hivju |
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