| Title | Baby's sleeping (it) |
| Agency | Different |
| Campaign | Sleep for the innocents |
| Advertiser | ACRA |
| Brand | ACRA |
| Posted | September 2023 |
| Business Sector | Human Rights |
| Story | Migrations have existed since the dawn of time. All over the world, women, men, families migrate because they dream of new opportunities. ACRA has been committed to the protection of human rights for over 50 years, promoting a culture of dialogue and solidarity, in order for migration to always be an opportunity for life. #letswakeup |
| Philosophy | Migrants and refugees trying to reach Italy embark on dramatic sea journeys in which they risk their lives, both because of impossible weather conditions and because human traffickers use very dangerous tactics to cross the Mediterranean. Since 2015, more than 25,000 people have died or gone missing in the Mediterranean sea trying to reach Europe through Italy. |
| Media Type | |
| Chief Creative Officer | Francesco Guerrera |
| Account Director | Andrea Casneda |
| PR Director | Simone Contini |
| Media Director | Fabio Rizzolini |
| Associate Creative Director | Roberto Ferrario |
| Executive Creative Director | Massimo Del Monaco |
| Account Supervisor | Valentina Pirali |
| Senior Media Planner | Sara Bardaglio |
| PR Account Manager | Emanuela Deligios |
| Digital Retouch | Paolo Dall’Ara |